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WORLD AIRPORT AWARDS™ - Survey Methodology
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The Airport of the Year survey is the world's largest passenger survey of
Airport standards, and the only airport survey with a truly global participant
base, and free of commercial bias
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"the
globally recognised and respected Airport awards"
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The World Airport Awards™ are based on the results from 8.2 million
questionnaires completed by airline passengers in 2007/8, covering more
than 190 airports worldwide. The survey evaluates traveller experiences across 39 different airport service and product factors
.... from
check-in, arrivals, transfer through to departure at the gate.
The Airport of the Year survey is an independent Passenger study
managed by Skytrax, and the only airport survey that achieves a
truly worldwide participant base. Operating since 1999, the
survey is held in highest esteem for its clarity of process and rigorously applied rules of complete independence. Worldwide survey interviews totalled
8,214,365 - with over 97 different passenger nationalities participating.
No outside sponsorship or
external influence is applied to any aspect of the Survey - making it the most respected Passenger
Survey of it's type in the world.
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There are many reasons the World Airport Awards
are known as the "premier" Quality Award an airport can receive. |
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Transparent Survey methodology |
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No Charge to enter/participate in the survey |
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Awards are voted for by Real travellers |
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The Awards do not use a judging panel |
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Worldwide Survey coverage |
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Awards do not allow sponsorship to influence results |
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All survey costs are paid in-house |
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Awards do not have a "paid-for" Awards ceremony |
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Full clarity of results & rankings |
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Global awards from a regional survey |
The World Airport Survey survey was operated over a 10 month period, during which time air travellers across the world have submitted nominations - for
the key Airport of the Year title, together with a wide range of regional and
other categories.
The World Airport Awards are based on the 2007-8 World Airport
Survey, conducted by Skytrax between August 2007 and May 2008.
Survey data was collated from a variety of input sources, including:
Passenger Interviews completed online & via e-mail Questionnaire
Business Research Group / Travel Panel Interviews
Corporate Travel Questionnaire / Interviews
Telephone Interviews
Selective Passenger Interviews
The
Product and Service factors ranked by airport customers in the World Airport Survey
include:
1. Getting to & from Airport / Accessibility
2. Public transportation options
3. Taxi availability / prices
4. Availability of luggage trolleys (airside & landside)
5. Terminal comfort, ambience & general design / appearance
6. Terminal cleanliness
7. Seating facilities throughout terminal(s)
8. Immigration - queuing times (departure / arrivals)
9. Immigration - staff attitude (departure / arrivals)
10. Waiting times - at Security
11. Courtesy & Attitude of Security staff
12. Check-In facilities
13. Terminal signage
14. Clarity of Boarding Calls / Airport PA's
15. Flight Information Screens - clarity / information
16. Friendliness of Airport Staff
17. Language skills for Airport Staff
18. Ease of Transit thru Airport (between flights)
19. Location of Airline Lounges
20. Washroom / Shower facilities
21. Cleanliness of Washroom facilities
22. TV / Entertainment facilities
23. Quiet areas / Day rooms / Rest areas
24. Children's play area / facilities
25. Choice of Shopping
26. Prices charged in retail outlets
27. Choice of bars / cafes & restaurants
28. Prices charged in bars / cafes & restaurants
29. Internet facilities / WiFi availability
30. Business centre
31. Telephone / fax locations
32. Bureau de change facilities
33. ATM facilities
34. Smoking policy / Smoking lounges
35. Standards of disabled persons access / facilities
36. Baggage Delivery times
37. Priority Baggage Delivery efficiency
38. Baggage Delivery - efficiency / lost luggage
39. Perception of airport security / safety standards
Additional
research was conducted by detailed back-up interviews amongst a representative sample of Survey
respondents. This research was to gain respondent
reasons for Best Airport nomination, and prime satisfaction drivers when
using an airport.
Data
weighting was applied to provide nomination equity when evaluating airport
of
different size. Data weighting used passenger numbers
for airports featured in the Survey.
MONITORING
ONLINE VOTING
All online interviews were screened to identify and monitor ISP / user
information and delete duplicate / multiple entries.
The
Skytrax poll-breaker program applies pattern-checking to
all survey interviews. This identifies all nominations that follow similar rating patterns, or duplicating earlier
entries - especially important to ensure that virtual private network
users cannot submit multiple or misleading entries.
The net
result of the Skytrax "poll-breaker" program was that 2.92 per
cent of total responses were ruled ineligible in this 2008 World Airport Survey, to ensure maximum
accuracy of final results.
No
financial payment was made to any survey interviewees, and the
cost of the Survey is funded entirely by Skytrax, with no third party
financial sponsorship or support.
SURVEY
INCENTIVE
A survey "prize incentive" was offered to respondents participating in this 2008
World Airport Survey.
The prize is paid for and supplied by Skytrax, and no financial assistance or
sponsorship is allowed by any airport or third party.
IMPORTANT
NOTE
Skytrax
are unable to provide more information to general enquiries,
than supplied in these Survey pages.
The World Airport Survey Report is available for purchase - containing Survey
methodology, Airport nominations, Airport ratings, consumer voting patterns and supportive data.
Order
Survey Report
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